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BLK, the Match Group relationship app for Black singles, has introduced a new campaign which raises recognition about the ‘Black tax’.
BLK explains that the Black tax is a economical strain put on Black people who are getting richer, as they then have to assistance significantly less wealthy relatives associates. The trigger of this is systemic racism and economic inequality, and it is a important issue in the Black group, it shares.
To aid deal with this challenge, BLK is offering out $250 gift cards to BLK people who have professional the Black tax.
Running among April 26 and May 3, BLK users can apply for a gift card by submitting a “written story highlighting your private ‘Black Tax experience’ – emphasizing the personal sacrifices you have built to economically guidance your family members customers and sharing how you would use the $250 gift card if you are chosen as a winner”, the formal procedures condition.
The new initiative, made collectively with PR organization Arxna, was impressed by BLK research which observed that 79% of Black singles are not familiar with the Black tax thought.
The exploration also found that one in 3 Black singles above 40 fiscally help their considerably less privileged family associates, with 46% of unemployed singles continue to possessing to also support family associates.
“At BLK, we are deeply dedicated to endorsing Black joy by way of our advertising initiatives and strategies. We admit the financial burden faced by numerous Black family members, and we consider that it’s our accountability to assist and uplift the community”, explained BLK’s Head of Brand and Promoting Jonathan Kirkland.
“This plan is not just about providing fiscal support to all those impacted by ‘Black tax,’ but also about raising consciousness of this vital problem that impacts so many”, he extra.
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