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To emphasize the insights shared at our new meeting in London, Worldwide Dating Insights is proud to share a roundup of some of the event’s shows.
In this report, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, stated why one of the most properly-recognised and nicely-applied dating applications had selected to undertake a main brand name refresh.
happn has been in the marketplace given that 2014 and Abdelmalek stated that its millions of end users are very different today to the ones it 1st started with. Refreshing their brand gave them a possibility to reinforce their brand name tale and values within happn and provide a new generation of users on board.
happn’s new model focuses on ‘finding your crush’ in the destinations you like to go – reinforcing the distinctive location-based part of Happn’s application and its main value of fostering dependable associations.
“When a single of your buddies introduces you to their new partner, your initially question to them is normally ‘where did you two meet’ and which is the problem that underpins our app,” she defined.
“happn is about getting folks who like the similar experiences and places that you like,” she explained. “The likelihood is ‘your paths have previously crossed’ and so our new model appears to be like to replicate those people paths and clearly show how we assist you intersect like-minded people and find your crush.”
Abdelmalek discussed that happn was not just about me and you, it was also about the locale and a series of slick movies and a refresh of the app by itself had been all assisting to provide that information. When it will come to obtaining your best match, happn is on the lookout to make it materialize.
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